With the explosion of social networking and microblogging services, URL-shortening sites have became more very popular, and many do not require users to register or complete a CAPTCHA graphical challenge-response test. Because domains like Bit.ly and TinyURL are “trusted,” their use allows spammers to evade the typical filters that would otherwise detect and quarantine the messages. What’s more, shortened URLs in tweets and other places are so common that many of us click on them without thinking. Even more sophisticated users who would otherwise recognize a dubious URL don’t think “malware” when seeing a shortened URL in a tweet or Facebook message. (It’s worth noting that some URL-shortening services, including TinyURL, have a preview feature that when enabled shows users where the link will take them.) The problem is becoming a greater concern for IT as more and more users bring their social networking tools and habits to work.
@BBC: What’s the biggest technology mistake you ever made – either at work or in your own life?
Dr Donald Ferguson, Creator of WebSphere: When I was at IBM, I started a product called Websphere [which helps companies to operate and integrate business applications across multiple computing platforms]. Because I had come from working on big mission-critical systems, I thought it needs to be scalable, reliable, have a single point of control … I tried to build something like a mainframe, a system that was capable of doing anything, that would be able to do what might be needed in five years. I call it the endgame fallacy. It was too complex for people to master. I overdesigned it. Because we were IBM, we survived it, but if we’d been a start-up, we’d have gone to the wall.
Influence comes from one’s ability to draw people into a conversation AND hold them there. Influence means one’s blogs or tweets or Facebook posts are shared and re-shared throughout the online world. Influence creates action towards a person or a brand and has the power to create effect.
Klout vs. the Blogosphere: What does it mean to be influential? « Extanz.com – PR 2.0, Inbound Marketing, Social Media
Blogging without an audience is merely a public journal. Bloggers are sharing their soul for a greater cause…your attention, your actions, and ultimately, the prospect of circulation. As such, writing is not enough to build desired audiences and desired outcomes. 55% of bloggers, including me, list their blog on Technorati in the attempts to attract a greater array of visitors. As such, a significant number of bloggers use Technorati tags to help boost their posts and blog when visitors search keywords.In general, Social Media Optimization (SMO) remains underestimated. While it’s an extension of SEO, it is none the less as important as SEO…it’s traditional search vs. social search.
It’s also worth noting that no blog is an island. Even with RSS, bloggers take to Twitter and Facebook to help create bridges between social and interest graphs to related content. And, we can’t overlook the act of commenting on other blogs in the hopes for reciprocal traffic.
When it comes to technology, blogging is an interesting discussion to host. Traditional blogs require hosting on a “traditional” blogging platform. Accordingly, we see that an overwhelming slice of bloggers host their blog on WordPress, followed by Blogger. It’s safe to assume that next year, we’ll see the rise of a new form of blogging platforms, those dedicated to simplicity with an emphasis on mobility, curation, instant presentation, and community.
The Content Grid
It’s a simple framework for content — or “inbound” — marketing. That is, it plots content type and distribution channel across two dimensions: who should create it (a single owner or the entire staff) and how it should be distributed for maximum impact on the sales funnel.
via New Content Marketing Infographic: “The Content Grid”