A designer’s job is to package and curate and convey information in a compelling visual organization. Our entire goal is to create rich experiences that digitally instantiate the magazine.

Is “Undesigned” the Next Great Web Trend?

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Influence comes from one’s ability to draw people into a conversation AND hold them there. Influence means one’s blogs or tweets or Facebook posts are shared and re-shared throughout the online world. Influence creates action towards a person or a brand and has the power to create effect.

Klout vs. the Blogosphere: What does it mean to be influential? « Extanz.com – PR 2.0, Inbound Marketing, Social Media

B2B marketers allocate approximately 26% of their total marketing budgets to content marketing initiatives. 51% of B2B marketers plan to increase their spend in content marketing over the next 12 months.

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Where I see for the curation to be solved is to introduce trust at a process level. One way is to “decompose” the Internet into higher trusted communities of interest where “Judy Consumer” will select the smaller communities of interest that appeals to her.

Signal, Curation, Discovery – John Battelle’s Searchblog

People who use Tumblr a lot tell me it “makes them feel smarter” about what matters in the web, because it unpacks all sorts of valuable pieces of content into one curated stream – a stream curated by people who you find interesting.

Signal, Curation, Discovery – John Battelle’s Searchblog

By curation, I mean to care for, and carefully select which content is shared, with the idea that removing something can sometimes make a collection even stronger.

Wikipedia Content Curation Infographic

This is not how I remember collecting growing up. I remember focusing on quality; on being very critical about what to add to a collection and what to keep out; about creating a collection that wasn’t just a bunch of stuff, but a reflection on the tastes of the curator, and the needs/desires of the audience.

Digital Publishing: Curation vs Collection vs Experience

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Staying focused is one issue; that’s the problem of information overload. The other problem is information underload. Being flooded with information doesn’t mean we have the right information or that we’re in touch with the right people.

How I Work: Bill Gates – Apr. 7, 2006

Those leaders who build an organizational system that can gather more information, make sense of it quicker, and take action more decisively have crafted an organization with a higher collective IQ than their competition.

Organized Information is the Next Moonshot – John Sviokla – Harvard Business Review

It’s about the right content, at the right time, to the right person in the right channel.

Relevant content:

  1. adds value to the conversation
  2. positions your brand as a trusted source of information
  3. is authentic and believable
  4. build trust with the community
  5. happens as a result of listening and acting
  6. increases the reach of your messages
  7. increases your “organic” search rankings
  8. drives purchase intent

Relevant Content Drives Business Value | Social Media Blog by Michael Brito