- Research: How to Tell Stories with Data?
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- Thoughts on Developing A Design Concept
- 4 Predictions for Web Design in 2011
Influence comes from one’s ability to draw people into a conversation AND hold them there. Influence means one’s blogs or tweets or Facebook posts are shared and re-shared throughout the online world. Influence creates action towards a person or a brand and has the power to create effect.
B2B marketers allocate approximately 26% of their total marketing budgets to content marketing initiatives. 51% of B2B marketers plan to increase their spend in content marketing over the next 12 months.
Where I see for the curation to be solved is to introduce trust at a process level. One way is to “decompose” the Internet into higher trusted communities of interest where “Judy Consumer” will select the smaller communities of interest that appeals to her.
People who use Tumblr a lot tell me it “makes them feel smarter” about what matters in the web, because it unpacks all sorts of valuable pieces of content into one curated stream – a stream curated by people who you find interesting.
By curation, I mean to care for, and carefully select which content is shared, with the idea that removing something can sometimes make a collection even stronger.
This is not how I remember collecting growing up. I remember focusing on quality; on being very critical about what to add to a collection and what to keep out; about creating a collection that wasn’t just a bunch of stuff, but a reflection on the tastes of the curator, and the needs/desires of the audience.
- How Investigative Journalism is Prospering in the Age of Social Media
- On MySpace’s New Strategy
- Movieclips.com Raises $3 Million to Help Bring Movie Clips to the Masses
- Curation is a response to a world of content abundance
- Pearltrees brings curation to next level, adds Team feature
- How Storify Helps Integrate Social Streams Into Articles
- Curated.by Brings Collaborative Curation to the Web
- Use Social Media to Tell Interactive Stories
Staying focused is one issue; that’s the problem of information overload. The other problem is information underload. Being flooded with information doesn’t mean we have the right information or that we’re in touch with the right people.
Those leaders who build an organizational system that can gather more information, make sense of it quicker, and take action more decisively have crafted an organization with a higher collective IQ than their competition.
It’s about the right content, at the right time, to the right person in the right channel.
- adds value to the conversation
- positions your brand as a trusted source of information
- is authentic and believable
- build trust with the community
- happens as a result of listening and acting
- increases the reach of your messages
- increases your “organic” search rankings
- drives purchase intent