Influence comes from one’s ability to draw people into a conversation AND hold them there. Influence means one’s blogs or tweets or Facebook posts are shared and re-shared throughout the online world. Influence creates action towards a person or a brand and has the power to create effect.

Klout vs. the Blogosphere: What does it mean to be influential? « Extanz.com – PR 2.0, Inbound Marketing, Social Media

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