It’s about the right content, at the right time, to the right person in the right channel.

Relevant content:

  1. adds value to the conversation
  2. positions your brand as a trusted source of information
  3. is authentic and believable
  4. build trust with the community
  5. happens as a result of listening and acting
  6. increases the reach of your messages
  7. increases your “organic” search rankings
  8. drives purchase intent

Relevant Content Drives Business Value | Social Media Blog by Michael Brito


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